Catherine Hones
I help brands and founders turn vision into clarity by shaping strategy and elevating narrative.
"Where strategy meets soul."
About Catherine
Strategic Visionary
Catherine Hones is a strategic consultant with a Masters in Business and a portfolio spanning luxury beauty, fintech, SaaS, hospitality and founder-led creative ventures. Born in South Africa and now based in the UK, she brings a global perspective shaped by brand building, innovation and purpose-driven leadership.
With 14 years at L'Oréal London, Catherine led luxury fragrance and skincare campaigns that blended storytelling, influence and human connection. Today, she applies that same strategic clarity and creative direction to early-stage ventures and modern brands, helping founders turn vision into clarity through brand strategy, digital transformation, narrative development and experience design.
14 Years
Leading luxury campaigns at L'Oréal London
Expertise
Strategy, startups, digital transformation, influencer ecosystems, experiential marketing, creative direction
Passion
Purpose-driven leadership, founder-led growth and meaningful brand experiences
Adventurer
I love challenge and movement. Whether I'm on a bouldering wall or navigating a boardroom, I'm at my best when I'm pushing myself, learning and growing.
Entrepreneur
I grew up with creativity and logic side by side, a puppeteer and a mathematician. That mix shaped how I think, how I solve problems and how I build ideas.
Expressional
Art is my way of breathing. Pottery, painting, illustration, brand storytelling, it's how I connect with people and make sense of the world.
Human
I love people, building relationships and connecting with others. Authentic human connection drives everything I do, and my Belief strength keeps me grounded in what matters.
Sense of Me, Personal Ethos
"Prada lipstick meets bouldering boots"
My background shapes how I approach strategy: with warmth, authenticity, and a spirit that brings brands to life.
Purpose in Action
From Boardrooms to Backstreets: Mombasa & Nairobi
The Mission
In 2025, I worked in Mombasa and Nairobi teaching, painting and engaging with local communities. From train-the-trainer sessions to live art workshops, I shared skills, listened and learned from people whose resilience shapes everyday life.
A highlight was creating a tree mural with children in Nairobi's informal settlements. Each branch represented growth, hope and collective imagination, a reminder of how creativity connects us across cultures.
The Impact
This deepened my commitment to inclusion, service and values-led leadership. Strategy isn't only built in boardrooms. It grows in real places, with real people, and matters most when it touches lives with honesty and care.
"A bigger picture moment that reminded me why purpose matters."
Kenya stays with me. It shapes how I show up in my work, with empathy, cultural awareness and a commitment to doing work that genuinely matters.
